What Is Cruelty Free International?
Cruelty Free International is a globally recognised organisation working to end animal testing worldwide.
Its Approval Programme is described as the most rigorous, science-backed and independently verified global cruelty-free assurance programme, trusted by leading brands and consumers worldwide.
Unlike self-declared cruelty-free claims, approval requires brands to meet detailed programme requirements. This helps provide reassurance that cruelty-free commitments have been independently assessed rather than simply stated.
Why We Chose To Pursue Approval
At Eternal Skincare, we have always believed that trust should be earned.
Although we have long been committed to cruelty-free practices, we wanted to go further and have those commitments independently verified.
Over the past year, we have worked closely with suppliers and completed detailed reviews of our ingredient sourcing and supply chain processes to meet the requirements of the Cruelty Free International Approval Programme.
For us, this was about ensuring that our values are supported by evidence and not simply statements on a website.
What Does Cruelty-Free International Approval Involve?
Approval from Cruelty Free International involves much more than simply making a cruelty-free claim.
The programme includes independent review, supply chain checking and ongoing compliance requirements designed to provide reassurance that cruelty-free commitments are supported by evidence.
For us, that level of scrutiny was important because we believe customers deserve clear information and independently verified claims.
More Than A Logo
The Cruelty Free International Approval Programme goes beyond legal requirements.
It requires supplier monitoring, supply chain checking and ongoing compliance. This means approval is not simply about the finished product, but about the wider processes behind it.
That matters to us because we want our customers to know that the promises we make are supported by real evidence.
Part Of A Bigger Commitment To Transparency
Being approved by Cruelty Free International forms part of a wider commitment at Eternal Skincare.
Whether it is dermatological testing for sensitive skin, careful ingredient selection or independent approval programmes, we believe customers should have access to clear information about the products they choose.
We will continue looking for ways to support our claims with evidence and maintain the transparency that our customers expect from us.
Looking Forward
We are incredibly proud that Eternal Skincare has been approved by Cruelty Free International and grateful to everyone who has supported us throughout the process.
As we continue to grow, we remain committed to transparency, evidence-based claims and earning the trust of our customers.
Yes. Eternal Skincare is approved by Cruelty Free International, the most rigorous, science-backed and independently verified global cruelty-free assurance programme.
Yes. Eternal Skincare is approved by Cruelty Free International, the most rigorous, science-backed and independently verified global cruelty-free assurance programme.
Many people will know the programme by its former name, Leaping Bunny. Eternal Skincare is now approved under the Cruelty Free International Approval Programme.
Many people will know the programme by its former name, Leaping Bunny. Eternal Skincare is now approved under the Cruelty Free International Approval Programme.
Independent approval means our cruelty-free commitment has been reviewed against the programme's requirements rather than simply being a self-declared claim.
Independent approval means our cruelty-free commitment has been reviewed against the programme's requirements rather than simply being a self-declared claim.
Cruelty Free International operates one of the most rigorous and independently verified cruelty-free approval programmes in the world. Approval involves detailed reviews, supply chain checking and ongoing compliance requirements.
Cruelty Free International operates one of the most rigorous and independently verified cruelty-free approval programmes in the world. Approval involves detailed reviews, supply chain checking and ongoing compliance requirements.